Craig Mod, Ridgeline no 30 :
In my talk I espoused the need for books today as totems of attention control, but more importantly, as objects with which the contract between user and media is clear. You buy a book, you know what you’re getting. There is no other “business model” at play. No other information being (necessarily, relatively) sold. This clarity of contract is especially lucid in physical form. The book has edges. The transaction has edges. The transaction completes. Given time, you complete the book. It has an ending. Contracts are clear. Usually, there’s no tracking.
Craig Mod, Roden Explorers no 30 :
Publishing has always been a game of competing for attention. Any number of media inventions have threatened to finally eviscerate the book market: radio, movies, television, et cetera. But smartphones tip the scales unlike any previous object. They do so by placing into our pockets a perfect, always-at-hand vector for lopsided user contracts, arriving in the form of apps and websites.
These suboptimal contracts are most obviously exaggerated in what I call “appholes.” That is, any app / service / publication whose business is predicated on keeping a consumer engaged and re-engaged for the benefit of the organization (often to the detriment of the mental and physical health of the user), dozens if not hundreds of times a day.
Craig Mod exprime mes idées mieux que je n’y parviens. Son essai sur la « comptabilité médiatique » est brillant.